Kristian B

Creative Strategist

I find out what your customer actually think
and then build the ads around it

How i work

Most creative problems aren't creative problems. They're research problems.Before a single script gets written, I go where your customers talk honestly, which is the comment sections, Reddit, competitor reviews. The language they use, the objections they hide, the identity they're buying into. That becomes the ad brief.From there I develop distinct psychological angles, not just hook variations or different formats to test. Different ways into the same buyer, each one targeting a different belief or desire. On Meta especially, that's the difference between testing noise and finding signal.Then I direct the creative. Scripts, briefs, feedback on cuts. I stay in the loop until the ad is right.

Experience

9 DTC brands across Meta and TikTok.Supplements, apparel, accessories, adult wellness.Full pipeline: research, angles, scripts, creative direction, performance analysis.Ecomtalent certified.

AI-Powered Production Workflow
Claude Projects, ElevenLabs, Fal.ai, CapCut. Research to finished creative, faster and sharper.

The power of AI

Before a single script is written, I build a structured research system around your brand: target avatars, mass desires, competitor positioning, winning hook patterns. AI accelerates the output. The strategy behind it is human.