Kristian B
Creative Strategist
Most creative problems aren't creative problems. They're research problems.
I find out what your customers actually think, then build the ads around it.
How I work
Before a single script gets written, I go where your customers talk honestly, which is the comment sections, Reddit, competitor reviews. The language they use, the objections they hide, the identity they're buying into. That becomes the ad brief.From there I develop distinct psychological angles, not just hook variations or different formats to test. Different ways into the same buyer, each one targeting a different belief or desire. On Meta especially, that's the difference between testing noise and finding signal.Then I direct the creative. Scripts, briefs, feedback on cuts. I stay in the loop until the ad is right.
Experience
9 DTC brands across Meta and TikTok.Supplements, apparel, accessories, adult wellness.Full pipeline: research, angles, scripts, creative direction, performance analysis.Ads tested competitively through ad bounties - 129 tracked purchases, one bounty win in the supplement category.
The power of AI
AI is only as good as the person controlling it. Without someone who knows what to look for, it will produce volume, not results. The research & verification are human, but AI can help you speed up everything. What took a full team years ago can now be made by one person.
Portfolio
Organic ad
User-generated content (UGC)
Virtual sales-letter (VSL)
High-production ad
If you want to see more ads, click the link below.
Taking on new brands.If yours needs sharper creative strategy, let's talk.